It took years to grow the brand that is DBN Gogo, one of impact and originality, one of drive and ambition and authenticity. It has also yielded her new deal with Jägermeister as a brand ambassador. On why working with the brand was such an easy fit for her, she says, “They’ve always just been a really good brand to me. Even just the people, besides the actual company itself and what it represents and what it looks like from the outside, there are people on the inside who’ve always just had a very, very good relationship. And they’ve always been super good to me.”
As a brand, Jägermeister has undertaken the role of showing up for and supporting those who are masters of their craft. It’s been at the core of their ethos to celebrate those around them through the power of originality and the presence of their impact. Being one of the fastest growing genres in the world, aligning with amapiano artists and supporting one of the most exciting genres in music right now was a no-brainer.
Mandisa can’t agree more. A lover of the brand long before her ambassadorship deal, she says of them, “They just believe in creative. They are very big into that. Believing in just anything that can be possible, pushing that. It doesn’t even matter if it’s piano, they are multifaceted in terms of the kind of genres that they push.”
Her own journey with music is quite a storied one. “I’ve always been into music. I was in the choir, I was in a hip-hop dance group, I did ballet… I used to do eisteddfods, I played the recorder, I even started piano lessons. I’ve just always been into music.” Making a career out of it had long been a goal of hers, but she anticipated it going the more traditional route and being a vocalist. “Even when I was younger, I actually always wanted to be a singer. I think the path kind of just changed a bit when I was in varsity and I actually realised I enjoy partying. I mean, even before varsity, but I enjoy partying and I just felt like there was a gap in the market, there was a need for more women, more female representation.”