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The next chapter in NMD

The evolution of sockfit re-imagined with newness in product through design, materials, tooling and new colorways. Inspired by the city of Tokyo, the technical modern footwear channels collective memory of the classic three-stripes DNA. The campaign brings to life the…

adidas Originals #EQT

  An open invitation went out from Adidas to South African’s born in the 90’s for an inclusive casting call utilising a mobile street studio at locations across Johannesburg . The result is a photo essay of portraits that document…

Fenty x Puma A/W17

School Rules at FENTY University where Varsity Sport Meets High Fashion Last night, in front of the global fashion community, FENTY Creative Director Rihanna and global sports brand PUMA presented the third installment of the beloved FENTY PUMA by RIHANNA…

Lootlove x Footwork Collab

FOOTWORK has been in South Africa for a number of years and the hard work is starting to show. With having great followership through the great collaborations with SA’s most recognized female media personalities like Amanda Du Pout, and now…

adidas Originals – NMD Monochrome Pack

adidas Originals brings full color-blocking to the NMD model, opening up a world of color possibilities for its groundbreaking BOOST runner silhouette. Taking a strictly tonal approach to its first color-blocked release, adidas Originals presents three iterations of the NMD_R1…

TRNSD Drops New Lookbook

TRNSD (pronounced Trendscend) is a South African streetwear label that is concept driven. They focus on the detail, texture and fit of each garment which are produced locally. Check out their latest lookbook below.