Nike Drops the Blazing Air Max 270
Nike has been dropping so much heat these days it’s hard to keep up. One of the most-anticipated drops from the Swoosh brand has to be the Air Max 270 which is sort of a remix as it brings together…
Big Sean Launches Debut Collection with Puma
From the streets of Detroit to number one on the charts, Sean Anderson a.k.a Big Sean has built his career on hustle and now he gives his style stamp to his debut SELECT collection with PUMA, for whom he has…
Puma Drops the Tsugi Netfit V2
The TSUGI NETFIT v2 is ready for whatever’s next and whatever comes it way. Its progressive design is enhanced with NETFIT, a unique lacing system for cutomisable fit and style. Worn by The Weeknd as part of the PUMA Run…
adidas Originals & Pharrell Introduce the Hu Holi Blank Canvas Collection
For Spring/Summer 2018, adidas Originals and Pharrell Williams take a trip to northern India to honor the ancient spiritual Holi Festival, a springtime celebration of joy, equality, and humanity. Here, festival attendees paint their bodies head-to-toe and fling brightly hued…
PUMA’S All-New Ignite Limitless SR
The Limitless is back with a sleek next-gen silhouette for 2018: the IGNITE Limitless SR. With street-inspired design and running-approved comfort, the IGNITE Limitless SR is unstoppable and knows no limits – designed for the individual who’s always on the…
adidas Originals Launches EQT BASK ADV
EVERYTHING THAT IS ESSENTIAL. NOTHING THAT IS NOT. This season, adidas Originals presents an EQT sneaker release translating the iconic ‘90s line’s distinctive design language into a new high-top basketball context, introducing the EQT BASK ADV silhouette. At the intersection…
adidas Originals Launches SA adicolor Campaign
adidas Originals revives adicolor, its most iconic apparel franchise. Cultivated in the 70’s, the range is an instantly recognisable symbol of sports and street culture which returns in 2018 remastered for the present with the confidence to playfully celebrate colour…
Puma & FUBU Drop A Suede 50 Pack That’s For All Of Us
You can’t think about 90’s streetwear without thinking about FUBU, the definitive hip- hop brand literally for the people: For Us By Us. Daymond John, Keith Perrin, J. Alexander Martin and Carl Brown started out as four friends in a…
adidas Originals Revives adicolor Apparel Franchise in SS18
adidas Originals revives adicolor, its most iconic apparel franchise. Cultivated in the 70’s, the range is an instantly recognizable symbol of sports and street culture which returns in 2018 remastered for the present with the confidence to playfully celebrate color…
PUMA Breakdance Cities Pack Honours Hip Hop Heritage
To kick off 2018 and as part of their campaign celebrating 50 years of the Suede sneaker, PUMA drops the Suede 50 Breakdance Cities Pack today, paying respect to the four most influential breakdancing cities worldwide: New York, Berlin, Paris…
DEAD. – WE GON’ LIVE FOREVER ii
DEAD. WE GON’ LIVE FOREVER ii a photo essay by CHRISTIAN.777 P A R T 1 Why does school look like prison, all i want is a jelly jolly. Digital by Waseem Noordien P A R T 2 Energy cannot…
OhYesLord’s The Holiday BoyScouts Release Feriados
OhYesLord’s The Holiday Boyscouts have just released a collection for the festive season called FERIADOS, which means holidays in Portuguease. The theme itself centres around a house party with at a friend’s bachelor pad with brazilian music blurring, spreading great vibes all…
