Urban Streetwear Trends
Words by Kendra Hunsley Fashion is like a pendulum swing, trends come and go and come back around again. Brands that were but a distant memory have been resurrected and got us heading to thrift stores to find old gems…
Airmax Day: 26/03
Words by Azola Mona The 26th Of March marks one of the most important and biggest days on Nike’s annual calendar, international Air Max Day. From Frank Rudy’s initial development of air in the 1970’s to Tinker Hatfield dropping the…
Creative of The Month: Lethabo Boogy Maboi
Words by Azola Mona Dynamite in a small package doesn’t even begin to describe radio and TV presenter and now celebrated stylist to your fave’s fave, Lethabo “Boogy” Maboi. With a distinct personal style that is edgy, eclectic and a…
SA’s Best Menswear Designers
Words by Kendra Hunsley In a world where eurocentrism dominates and filters through fashion, design and the arts at large, it is both paramount and necessary (more so now than ever) to have African voices and representation within those very…
10 Hottest Streetwear Trends Right Now
Words by Azola Mona If you didn’t already know streetwear had taken over the fashion industry, the Louis Vuitton collaboration with Supreme was the proverbial “now you know”. Inspired by the creative rebellion of the urban youth, streetwear trends have…
Store of the Month: Shelflife Johannesburg
Words by Azola Mona Founded on graffiti and street art in 2006 the natively Cape Townian, Shelflife was the first streetwear store in Africa. To date, the retail streetwear and sneaker store has held the local urban/street and sneaker culture…
The Rise of Virgil Abloh
Words by Kendra Hunsley The insurgency taking place within the fashion industry is one that cannot be ignored and has the entire industry in hysteria. There’s a wave of modern fashion designers and creative directors who have infiltrated the…
10 Most Iconic Jordan’s
Words by Lesedi Baipone “I thought Jordan’s and a gold chain was living it up” – Nas / Street dreams Today’s athletes are not just athletes but are part celebrity and part business brands. Athletes are extremely marketable as they bring…
Riky Rick’s Style Evolution
A reposition is brewing in the way Hip Hop artists present themselves, both locally and internationally. Evidently, baggy jeans and the overall style synonymous with the notorious 2000s fashion era is slowly being placed on the back burner. Nowadays, rappers…
SPRING/SUMMER 2017 TRENDS
Words By Kendra Hunsley Spring/Summer 2017 runway shows saw an array of juxtaposed colours and silhouettes, creating a sense of rebellion towards the rules of fashion. Evidently throughout runway seasons, trend comebacks are not a new phenomenon. However, SS 2017…
Hip Hop & Luxury Brands
Words by Kendra Hunsley For as long as we can remember, luxury brands have been a formidable force within hip hop culture. For years, rappers have referenced numerous luxury brands within their music. These brands represent a sense of aspiration…
Sneaker Drops of the Month
Words by Lesedi Baipone 2016 was a good year for sneakers and street culture as a whole. Big brands jumped onto bloggers and influencers, more females and non-sneaker heads jumped on and copped kicks. Nike and Adidas dominated the streets and…
