Style Archives - Page 25 of 26

Airmax Day: 26/03

Words by Azola Mona The 26th Of March marks one of the most important and biggest days on Nike’s annual calendar, international Air Max Day. From Frank Rudy’s initial development of air in the 1970’s to Tinker Hatfield dropping the…

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adidas Originals #EQT

An open invitation went out from Adidas to South African’s born in the 90’s for an inclusive casting call utilising a mobile street studio at locations across Johannesburg . The result is a photo essay of portraits that document…

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OhYesLord Puts Out The Holiday Boyscouts Collection

Mbulelo Hamilton Thindisa’s OhYesLord Brand has steadily been gaining notoriety for its fresh take on streetwear. OhYesLord’s founder commonly referred to as Hamilton, first popped up on the radar as an illustrator and has over the last couple of years his proven…

Creative of The Month: Lethabo Boogy Maboi

Words by Azola Mona Dynamite in a small package doesn’t even begin to describe radio and TV presenter and now celebrated stylist to your fave’s fave, Lethabo “Boogy” Maboi. With a distinct personal style that is edgy, eclectic and a…

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SA’s Best Menswear Designers

Words by Kendra Hunsley In a world where eurocentrism dominates and filters through fashion, design and the arts at large, it is both paramount and necessary (more so now than ever) to have African voices and representation within those very…

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10 Hottest Streetwear Trends Right Now

Words by Azola Mona If you didn’t already know streetwear had taken over the fashion industry, the Louis Vuitton collaboration with Supreme was the proverbial “now you know”. Inspired by the creative rebellion of the urban youth, streetwear trends have…

Store of the Month: Shelflife Johannesburg

Words by Azola Mona Founded on graffiti and street art in 2006 the natively Cape Townian, Shelflife was the first streetwear store in Africa. To date, the retail streetwear and sneaker store has held the local urban/street and sneaker culture…

Big Sean Announced as PUMA Ambassador

Global Sports Brand PUMA has partnered with cultural influencer, Grammy nominated, multi-platinum recording artist, Big Sean, as their new Creative Collaborator and Global Ambassador. Partnering with the accomplished artist expands the brand’s roster of partners that lend their creativity and…

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Fenty x Puma A/W17

School Rules at FENTY University where Varsity Sport Meets High Fashion Last night, in front of the global fashion community, FENTY Creative Director Rihanna and global sports brand PUMA presented the third installment of the beloved FENTY PUMA by RIHANNA…

The Rise of Virgil Abloh

Words by Kendra Hunsley The insurgency taking place within the fashion industry is one that cannot be ignored and has the entire industry in hysteria. There’s a wave of modern fashion designers and creative directors who have infiltrated the…

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Lootlove x Footwork Collab

FOOTWORK has been in South Africa for a number of years and the hard work is starting to show. With having great followership through the great collaborations with SA’s most recognized female media personalities like Amanda Du Pout, and now…

10 Most Iconic Jordan’s

Words by Lesedi Baipone “I thought Jordan’s and a gold chain was living it up” – Nas / Street dreams Today’s athletes are not just athletes but are part celebrity and part business brands. Athletes are extremely marketable as they bring…

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