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PUMA Partners Up with Sue Tsai

PUMA partners with New York-based artist and designer, Sue Tsai, for a debut collection which tells the story of flowers gone wild, rising up to take the planet back from humanity. Vibrant cherry blossom bombs and lotus rocket ships explode…

DOPE Store: Championing SA Streetwear

Words by Tinuke Eboka Images by AFI and SA Fashion Week Opening its doors in 2009, Dope store has quietly become Braamfontein’s answer to a multi-brand retail space which platforms unique local designs and collaborations. Many would argue that Braamfontein…

VANS Drop Led Zeppelin Capsule Range

On the heels of Led Zeppelin’s historic golden anniversary, Vans the global icon of creative self-expression partners with rock and roll legends, Led Zeppelin to celebrate their debut, self-titled album, Led Zeppelin. The four-piece capsule of limited-edition footwear and apparel…

PUMA Women Introduces the NOVA

PUMA Women introduces the NOVA, an all-new sneaker for the #DOYOU woman with that bold and unapologetic style.  Fusing classic ‘90s running design with fashion-forward detailing, it’s the go-to sneaker for badass women who embrace bold choices. Worn by PUMA…

5 Streetwear Brands to Watch in 2019

Streetwear in South Africa is going through an interesting transition. The mega local brands with national distribution and penetration have made way to smaller brands that serve and satisfy a specific niche. These brands thrive within smaller communities by maintaining…

Levi’s Tapers with a New Trend

For 2019, Levi’s® continues to build out the tapered jeans collection line up. This season, we’re amping up the style offering by including piecing, paneling and street-inspired novelty. “With the casualization trend and streetwear and sneaker culture booming, taper fits…

Budweiser Presents Mathew Kieser

Words by Misa Narrates There is something magical about making clothing. Material in rolls, lying in some poorly lit fabric store, later become bespoke garments that can change the face of urban culture forever. Urban culture is marked by tastemakers…